The Scott Bader Journey
Clip started work with Scott Bader in 2006.
At the time, Scott Bader attended JEC, an annual show, every 2 years. The exhibition stand itself had its own clear objectives and KPI’s but these stood somewhat in isolation from the main company marketing message.
Through a close understanding of the Scott Bader business objectives, their market place and their overall marketing plan, Clip now work with Scott Bader annually on their exhibition stand at JEC, as well as several other exhibitions during the course of the year.
The JEC exhibition stand is now pivotal in the Scott Bader marketing calendar, with this event setting the tone for the marketing message and product focus for the whole year’s events.