The Lloyds Pharmacy Journey
Lloyds Pharmacy first started working with Clip Exhibitions in 2005. Whilst a household name in their own right, Lloyds Pharmacy are part of a much larger group of pharmaceutical and healthcare companies. The parent company is Celesio and other brands in the group include AAH and Evolution Homecare Services.
When Clip first started working with Lloyds, all of the exhibition and live event stands for the different Celesio brands were managed separately. This ensured that each stand was designed with the specific objectives of that brand in mind, but it didn’t provide any consistency across the Celesio family of brands.
Clip Exhibitions worked with the Lloyds team to show how a central ownership of all brands within the Celesio Group would be of benefit to them all. We now work with all Celesio brands, bringing a central consistency of values and style to all projects, whilst still allowing the individual brands to maintain their own identity and message for their specific stand.
We have more recently applied the same approach to the Lloyds retail division, building their stand at the Anti-Ageing Show in Olympia.
As well as the brand consistency that all members of the Celesio family now receive, the group also benefit from economies of scale. There is a central stock of modular stand equipment that is shared amongst all the brands which means that each event only costs them their bespoke graphic messages and stand install costs.